“The biggest mistake that you can make is to believe that you are working for somebody else. Job security is gone. The driving force of a career must come from the individual. Remember: Jobs are owned by the company, you own your career!”
Earl Nightingale

Listen to this in full and share it. We live in a time of change and all of us deserve to listen to  “The Strangest Secret” by Earl Nightingale

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See You at the Top!
John Rothstein

Wired’s Clive Thompson argued the case that “cultural transition” was killing off the traditional phone call, replaced with with text messages, instant messaging and social networks.

I have suspected this for a while frankly, with many of my peers, colleagues and friends though being connected to multiple networks, applications and even devices at any one point, struggle to perform a simple task like picking up a call when their phone starts to ring.

As a network marketer using pay per click as a lead generator I have noticed that more than half of the calls I make to my leads now go to voice mail. This is a another bullet in the chamber that is fueling mobile text message marketing. Mobile text media is a wave that has already broke and there is no stopping it. So wax up your smart phone, paddle out and ride the wave.

PHONE CALLS ARE BECOMING AN ENDANGERED SPECIES:

BY IAN SHAPIRA
The Washington Post

Jane Beard and Jeffrey Davis didn’t realize how little they speak to their children by phone until they called AT&T to switch plans. The customer service agent was breathless. The Silver Spring, Md., couple had accumulated 28,700 unused minutes.   “None of the kids call us back! They will not call you back,” said Beard, a former actress who with her husband coaches business leaders on public speaking.  E-mail and texting have driven the telephone conversation into serious decline, creating new tensions between baby boomers and millennials — those in their teens, 20s and early 30s.

Nearly all age groups are talking on the phone less; boomers in their mid-50s and early 60s are the only ones still yakking as they did when Ma Bell was America’s communications queen. But the fall of the call is driven by 18- to 34-year-olds, whose average monthly voice minutes have plunged from about 1,200 to 900 in the past two years, according to research by Nielsen. Texting among 18- to 24-year-olds has more than doubled in the same period, from an average of 600 messages a month two years ago to more than 1,400 texts a month.

Young people say they avoid voice calls because the immediacy of a phone call strips them of the control they have over the arguably less-intimate pleasures of texting, e-mailing, Facebooking or tweeting. They even say phone calls are by their nature impolite, more of an interruption than the blip of an arriving text.  Kevin Loker, 20, a rising junior at George Mason University in Fairfax, Va., said he and his school friends rarely just call someone for fear of being seen as rude or intrusive. First, they text to make an appointment to talk. “They’ll write, ‘Can I call you at such-and-such time?’” said Loker, executive editor of Connect2Mason.com, a student media site. “People want to be polite. I feel like, in general, people my age are not as quick on their feet to just talk on the phone.”

Deborah Tannen, a linguistics professor at Georgetown University who studies how people converse in everyday life, said older generations misinterpret the way younger people use their cellphones. “One student told me that it takes her days to call her parents back and the parents thought she was intentionally putting them off,” she said. “But the parents didn’t get it. It’s the medium. With e-mails, you’re at the computer, writing a paper. With phone calls, it’s a dedicated block of time.”

Ethan Seidel, rabbi of Tifereth Israel synagogue in Washington, D.C., can’t get many of his congregants younger than 35 on the telephone. Seidel, 52, often invites young new members to his family’s home for welcome dinners, but his gesture too often doesn’t even merit return calls. “One member seemed only slightly apologetic for not returning the call,” Seidel said. “I was floored by that. They say, ‘I never answer the phone anymore.’”

People are not only making fewer calls but also having shorter conversations when they do call. The average length of a cellphone call has dropped from 2.38 minutes in 1993 to 1.81 minutes in 2009, according to industry data.  Land lines are disappearing. Verizon, the nation’s second-largest land line carrier, behind AT&T, says its hard-wired phone connections have dropped from 50 million in 2005 to 31 million this year.

Find out how you can participate in the MOST EXPLOSIVE growth industry since the introduction of the internet, contact John Rothstein at iZigg (714) 470-7473 NOW!

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See You at the Top!
John Rothstein

I was sent this amazing article and thought, WOW this is so very powerful. This guy is one of the top SEO guys on the planet… so you should listen to him with all ears. Read the whole article and click the link below.

As you may know, I just got back from a lonnnnggg weekend of hosting the first ever No Excuses Summit a few weeks ago, where we had some of our industry‘s top leaders take the stage in from of ~900 entrepreneurs like yourself.

The event featured leaders like Mike Dillard, Brian Fanale, Tim Erway, Todd Falcone, just to name a few… Heck, even Jay Kubassek and Aaron Parkinson made appearances on stage as special guests.

The feedback has been overwhelming – people loved it. They loved being surrounded by other like minded individuals and also mingling with all the leaders.

On more than one occasion I got cornered by someone asking me what opportunity I recommend.

Well, I figured this is about just as good of a time as any to let these folks (and you) know what I’ve been up to.
I am VERY Picky

As you’ve read on my website (which is obviously under construction) and throughout my newsletters, you can appreciate the fact that after having gone around the ol’ MLM block a few times, I look for very specific traits of companies before deciding on one.

When I caught wind of this company, I had to check it out for myself…

The things I were immediately looking for were:

1. Barrier to entry – is it at a price point that folks who are not necessarily wealthy can get in?
2. Product – is it something tangible that folks desire and want without gouging the consumers?
3. Marketing – does it allow its distributors to market online?
4. Compensation plan – is it fair?  Hell… does it PAY WELL?
5. Leadership – is it a company in good standings with good leaders at the top?

What I found delighted me.  I don’t want to go too much into it but I’ll break this down very easily.
Breakdown:

Barrier to entry: It’s relatively “cheap” to get started while still having the capability to filter out the “looky-loos”.

Products: All the hype nowadays is about gold and silver and guess what Numis promotes?  Gold and silver!  The products they sell have been proven time and time again that they are desirable in our market, that they hold their value (actually they INCREASE in their value) and that they are wise investments.  What this tells me is that anybody who joins Numis, whether they wish to promote this opportunity or not, comes out ahead – we ALL win because at the end of the day, the money we put into Numis comes back to us and then some.

Marketing: Simply put… yes, it allows and even encourages internet marketing.  And I am well on my way to SEO the s**t out of this and build out my own sales funnel ^^  Need I say more?

Compensation plan: Sick, just plain sick.  There are so many ways to make money it’s kind of ridiculous.

Leadership: Not only are the folks on the board respectable (heck one of the guys running this thing, Mike Mezack, is one of the top leaders in the field of gold and silver), but if you look at the distributors, there are some heavy hitters from my own circle of internet network marketers.  That’s credibility YO

There You Have It…

My first public announcement of this business opportunity I got involved in a few months ago.  I am looking forward to building out some sick (and I mean SICK) online sales machine for this (and with Jim Yaghi and David Schwind along with having direct access to the top earner of the company AND the founders, this will be a cake-walk).

Will you be joining us?

You have to love this!
You Better Act Now and Click This Link Before YOUR Competition Does!!

By Joan Dailey           =========================>

If your business hasn’t included iZigg mobile marketing within its advertising budget, then this might change your mind: the 2010 holiday season is set to be the most profitable one ever for businesses who harness the power of text message advertising.  And thanks to the skyrocketing popularity of smartphones and other Internet-friendly mobile technologies, marketing experts are predicting that much of the holiday shopping will be done via mobile phone.

According to ABI Research practice director Neil Strother, companies would be wise to invest in mobile marketing: “Brands and marketers that do not include mobile in their marketing plans this year will miss out on a growing number of consumers who will be considering products via their mobile devices, especially those with advanced smartphones who search and browse products and brands.”

Text message marketing has already established itself as a dominant player in the marketing arena with higher opt-in rates and greater opportunities to reach out and form one-on-one customer relationships.   As an example of text messaging advertising’s many successes, Mobile Marketing Association recently highlighted a mobile promotion campaign launched by Wiley Publishing, in which the “For Dummies” publisher saw an unheard-of 34% opt-in rate.

With results like that, it’s no wonder that many companies are investing significantly into iZigg 90210 text mobile marketing for the holiday season.

So how can your company harness the power of text message advertising in time for the holiday rush?

* Lead up to the holiday season by starting your mobile promotion campaign in the early autumn months.  The more brand awareness your business has during these crucial months, the more likely it’ll be transformed into sales by December.

* Invest a realistic amount of your marketing budget towards mobile marketing.  While text message advertising is less costly than many traditional advertising options, a strong mobile campaign will need to take place over the course of three months.  That means you need to allocate the resources to maintain that program long-term.

* Offer incentives and discounts for the consumers who opt in to your text messages. Most people this holiday season will be on the lookout for a great bargain – and if your texts deliver on your promise, your holiday opt-in rates will skyrocket.

By engaging with your consumers on a one-on-one interface with relevant, real-time deals and discounts, iZigg mobile marketing will make this holiday season your best one yet!

Find out how you can participate in the MOST EXPLOSIVE growth industry since the introduction of the internet, contact John Rothstein at iZigg (714) 470-7473 NOW!

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See You at the Top!
John Rothstein

By iZigg’s Joan Dailey

Real estate and mortgage professionals should be singing the praises of iZigg mobile text marketing.  There’s no better weapon to add to your marketing arsenal. Text message marketing gives real estate agents, mortgage brokers and property managers unprecedented and instant access to valuable customers simply because the mobile phone has become the preferred technology of choice.  We already know that people and their mobile phones are attached at the hip (literally).  Traditional marketing practices (email, direct mail, print etc…) have seen dwindling response rates and even worse ROI.

With the worst real estate industry we’ve seen in our lifetime, affordable and powerful marketing strategies are the ONLY way to go.  No one has money to gamble on marketing, it needs to be a surefire way to improve your bottom line.

So what does this mean for you as a real estate agent, property manager or mortgage broker?

Simply put, iZigg mobile marketing is the most transformational business strategy we’ve seen in the last decade.  It’s not only the client access that will give you the leg up on the competition – consumers also appreciate the attention and dedication that comes hand-in-hand with text message marketing.  Here at iZigg, we’ve listed a few more benefits that can directly impact your real estate marketing success:

* Paper business cards are out – and text message business cards are in.  Instead of handing clients a business card, you can text your details to your clients’ mobile phones, so they’ll never be at a loss for your information again.  iZigg offers a service known as “MCard”, which puts your information on a prospect’s phone and gathers their information at the same time.

* Real estate agents and property managers can keep in better touch with their prospects by texting real-time information on newly available properties.  This expedites the sales process – and will make your clients feel like they’re being treated like superstars.

* Text message marketing will increase prospect follow-ups and client satisfaction.   We don’t like to wait for information when we need it, so the faster we get it the happier we’ll be.  For example, if you’re a home buyer (or renter) and you’re driving by a home for sale (or rent) and want more details, you want that information real-time.  If you can send a quick text message and get those details immediately, how satisfied would you be?

* For mortgage professionals – this give you the ability to send real-time information on loan terms and rate adjustments.  Getting your clients and prospects that instant notification when they want it speaks volumes to your level of customer service.  And if you can get that information to your prospects sooner than your competition, your chances of earning their business go way up.

* Real estate investors are always on the lookout for a great opportunity.  For an investment advisor, those opportunities can disappear quickly, so having the ability to send out messages to select investor groups at a moment’s notice is critical.

* Text message marketing practices are outpacing traditional marketing practices hands down.  SMS campaigns have better open rates, better response rates, and better ROI.  What else is there?

Here at iZigg, this is our ultimate view: the business marketer who utilizes the power of text message marketing is the one that’s providing a far superior service than the competitor who sticks to traditional marketing channels.   And superior service directly translates into happy customers, a stellar reputation and recession-proof profits.

Do you have other ideas for how the real estate industry can leverage iZigg’s mobile marketing platform?  Add your comments below!

Find out how you can participate in the MOST EXPLOSIVE growth industry since the introduction of the internet, contact John Rothstein at iZigg (714) 470-7473 NOW!

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See You at the Top!
John Rothstein

By Matt Arndt

If you’re a small business and you’ve made the commitment to going green this year, then you’ve likely run into this not-so-small obstacle with your marketing strategy: how to go green despite the need for new business traditionally derived through direct mailings and locally run advertisements.

It’s a conundrum that seems to throw off businesses of all shapes and sizes.  If this scenario sounds familiar, then perhaps it’s time that you take a look at how iZigg is completely changing (and drastically improving) the small business advertising space.

We can all relate to the frustration when we open our mail boxes and see piles of unwanted advertisements.  I think this is one thing that our country as a whole can come together and say “make it stop”.  We want some of these coupons, promotions and offers, but certainly not all of them, and certainly not so often.

So what is the answer?

You might have heard that mobile marketing is the latest and most successful innovation to hit the world of advertising in decades – but you may not have realized how environment-friendly it is as well.  Thanks to a text message’s unique and powerful way of garnering optimal amounts of customer interest and involvement, the need for paper flyers, advertisements and direct mail pieces are practically reduced overnight.

So how does SMS marketing actually work?  Simple: you compose a 160-character or less message, embed it with your company’s URL, send it out to your opt-in list and voila – you’ve reached out to your most valued customers instantly.  The options for text message advertising are endless (timely promotions, contests, special offers, feedback, holiday greetings, just to name a few).  Additionally, iZigg is proud to own the rights to one of the most recognizable and distinct text codes ever: 90210.  How would you like to tell your customers to text “your business name” to 90210?  Not bad for instant branding.

It’s a far cry from the days of patiently waiting for a trickle of product orders or phone calls from a direct mail piece.  All the while wondering “did they get it yet?”

Going green with your small business marketing has an additional benefit for the budget-minded: mobile marketing is significantly less expensive than printing out hundreds of flyers, direct mail pieces and advertisements.  In fact, marketing experts have pegged text message advertising as a recession-proof investment in your business.

Utilizing text message advertising for your small business marketing efforts will speak high volumes about your business practices in the eyes of your valued customers.  You not only appear innovative, you’re eliminating all that wasteful advertising.   And by forgoing expensive and wasteful “blanket” advertising in favor of client-focused, highly targeted, opt-in based text messages, your business will really stand out from the crowd.

And that’s what successful text message advertising with iZigg is all about.

Find out how you can participate in the MOST EXPLOSIVE growth industry since the introduction of the internet, contact John Rothstein at iZigg (714) 470-7473 NOW!

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See You at the Top!
John Rothstein