iZigg | Top 6 Reasons to Run a Text Message Marketing Campaign

By Matt Arndt,

Including text messaging in your marketing strategy is a powerful way to reach your audience and can have huge rewards.  Here are the top 6 reasons why:

1.    SMS usage is surpassing email usage globally at an astonishing rate.   Text messaging is no longer just a “Gen-Y” phenomenon but has grown in usage across generations.

2.    In comparison to traditional print advertising, SMS is far more cost effective and has been shown to be 10 times more effective than normal print ads and 5 times more effective than standard snail mail.

3.    Unlike traditional print, radio, or television ads, responses to SMS campaigns can be tracked with pinpoint accuracy.  A mobile campaign ensures that advertisers have 100% control over messaging, targeting, testing and reporting.  And if you’ve dabbled in direct marketing before, then you know that these four components of running a successful campaign can strain even the biggest advertising budgets.

4.    SMS messaging is immediate and direct: by nature of the standard 160 characters, text messages are short and concise. They reach the person that needs the information quickly. And responding to or reading a text message takes only seconds.

5.    Text messaging campaigns are available at the “height of interest”: savvy marketers know that it takes massive effort to engage a prospect and the timing must be perfect.  A text campaign let’s a mobile subscriber respond at the emotional height of interest, and can be a “make it or break it” moment for conversion.

6.    Text message advertising can augment your other marketing efforts: your email marketing, events, websites and really every marketing channel can be leveraging your mobile campaigns.  I venture to say your mobile marketing segment will become your company’s most prized segment of all based on what I’ve mentioned above.

These are my top 6 reasons why iZigg will explode in 2010.  I know there are many more, share them here!

To learn how you can participate in the MOST EXPLOSIVE industry since the introduction of the internet, contact John Rothstein at iZigg (714) 470-7473 TODAY! ←

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John Rothstein